Dear Supermarkets, mainly Asda, Tesco, and Sainsburys.

Why are you so sexist towards men?

I’m a man. Yes, it’s true. It’s also true that I like to buy clothes, and shoes. Going naked is frowned upon.

For years now Supermarkets have done a decent job for women in the UK, the ranges are always expanding, and what’s more all the sizes are there – no longer do you find discrimination against the larger female form, in most cases. The clothes, shoes, boots and slipper ranges are phenomenal, amazing even.

Men. You hate us, right? In most cases, if we’re lucky, there are 10 to 15 styles of shoes, as opposed to perhaps 100 to 200 for the female ranges. Do you all think we don’t need shoes, that we’re all centaurs and have hooves instead? I really can’t think why you don’t want the business of half the population, it baffles me. Really.

The discrimination doesn’t end there, the general clothing range for men is abysmal, for every ten rows of female clothing, there are, if we’re lucky, two for men. I’m really fed up of seeing this blatant disregard for me as a customer in all the stores.

DO SOMETHING ABOUT IT. Correct this situation today, it’s not too late, please.

And on to the second topic from the tagline – WHAT customer services!?

Every time I go to customer services, I’m treated like a moron, generally made to wait in a growing queue, because perhaps there is one under paid staffer on the counter, and they’re expected to cope on their own with the lottery, cigarettes and so called customer services.

So… Assuming that I haven’t given up the will to live, even from a distance, looking at the pathetic lone example of a store-peon behind the counter, and make it there… THEY CAN’T BLOODY DO ANYTHING. That’s right – their existence is pointless unless for the most basic of requests. They can’t take feedback, they can’t take suggestions and pass them along, they can’t do anything – the point of contact for customer-feedback is null and void.

Examples I hear you ask? Well here is a personal experiance, #Tesco and #Sainsburys in this example:

Cat food. I own cats, a few… I buy cat food, the own brand tins with gravy. This is always, and I mean always understocked, in whatever supermarket I’m in. I clear the shelves on a regular basis – I’m talking 120 tins a month here. I WANT to give you people money, but I can’t as you never have enough stock.

… So I brave the queue to the pathetic peon staffer (Sorry, not your personal fault) to complain about the consistent lack of stock… And, guess what!? They can’t do anything! One time I even got the ‘Dried Goods Manager’ (Good title, right, the title implies authority) – WHO CAN’T DO ANYTHING. That’s right folks, the manager of the department can’t do anything. “Fill in this form”, “Write to head office”, we can’t possibly take your query after you’ve just wasted yet another valuable portion of your life away queueing here waiting to speak to someone in authority, no way can we help you.

WHAT’S THE POINT of having someone there if they can’t do anything? Where is the feedback channel, where is the friendly face of customer service, how can we help you improve if you do not listen, if you treat us like cattle, and take us for granted?

Do you not realise that if I can’t get this one important item in store, I won’t visit your store, you won’t get the golden foot-fall, I won’t spend any money in your store, I’ll go elsewhere, where they give a damn, listen and supply me with what I actually want. Silly people. Just one example. I have many more examples, however I fear that the feeble flesh glued by nature onto my bones can’t withstand so much pounding away at the keyboard if I were to list them all.

Respond to this article, #Sainsburys, #Asda, #Tesco, #Morrisons – show me you listen, and further do something about the blatant sexist attitude towards men, and the lack of regard for your customers. Show me you can be better, I dare you.